Focusing on 'Understanding Your Customers - And how to make them more valuable to your business'
Workshop
Tue Nov 9, 2010
09:30 - 16:00
Not all customers are created equal: some you should nurture, some you should simply serve well and some, perhaps, you should politely ‘allow to leave’.
But how do you know which customers make up your ‘A Team’ and which need a different approach? How do you identify which can help you improve your supply chain? And how do you achieve a realistic and profitable balance between providing bespoke products and services that your ‘A’ customers prefer whilst serving your ‘B’ customers with a standardised version that meets their needs and is cost-effective for you to deliver?
This interactive workshop has been specifically developed for small and medium sized businesses with an emphasis on discussing the issues that delegates bring from their own businesses and will focus on three themes:
1. Managing your market: which customers make you money, which lose you money?
This part of the workshop will:
2. Harnessing your network; getting old and new partners and associates to help your business
This part of the workshop will:
3. Balancing customisation and standardisation to keep your important customers happy
This part of the workshop will:
By the end of the workshop, participants will have a clear understanding of which types of customer are valuable to their business and ways in which to develop the strategies that will maximise the value of each. The workshop and workshop materials will ensure that delegates will be fully equipped to apply these skills within their own workplace.
Delegates will be encouraged to tell us the specific issues that they want to focus on before the workshop to ensure that the workshop can be customised to suit their requirements.
The workshop will start at 0930 and finish no later than 1600; lunch will be provided, as will refreshments throughout the day. As a result of significant funding subsidies this event is priced at £50 per person and includes a copy of all the material delivered throughout the workshop.
Cost: £50.00
Numbers are limited so early booking is advised.